Most business owners don't use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved. Postcards can be a cost-effective high-frequency weapon; they are 6 times more likely to be read than a direct mail letter making them a high-impact weapon too. A high-frequency and high-impact weapon is one that will be extremely effective in the marketplace.
Postcards have high recall by recipients for two reasons: The use of color and or a picture provides a visual that is easily remembered and they are repeatable. One side of the card is your "billboard", ideally you want a headline that screams value - the single most important benefit you provide your prospects. The second side can contain a message specific to an individual mailing/campaign. You can also add a handwritten message, signature, or address to personalize your mailing further.
Every time you mail a postcard your prospect sees your value statement. Mail one every two weeks for two months or mail one every month for six months. Postcards work well in tandem with other marketing weapons like e-mails, telephone calls, personal visits, and co-op mailers, radio, and television.
Establish a frequency that fits your product and your offer and stick with it. You'll be “top-of-mind” in your prospects eyes for very little money.
An effective postcard marketing strategy: state your value; repeat it; repeat it again; keep doing it. It's pretty simple.

The spirit of every Atlanta holiday season is a trip to the Fox to see Atlanta Ballet’s Nutcracker. Featuring more than 200 of Atlanta’s young dancers, this lavishly produced extravaganza is packed with dazzling visual imagery and glorious music, making Nutcracker a must-see for generations of Atlanta theatre-goers.

Toys “R” Us and Babies “R” Us has partnered with Toys for Tots to become giving headquarters for toy donations in an effort to make the holidays much brighter for America's neediest children. Participate at any nearby Toys “R” Us or Babies “R” Us.