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| The Three Keys to Advertising Success |
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Advertising is very important to any business, large
or small. When you break it down as far as you can,
you find three necessary components.
1) Awareness - How does a potential
customer find your business? They might see your
store front sign, a friend might refer them, they
may have a need and search you out, or they may see
(and remember) your advertising. Of these, you only
have control over your advertising.
2) Trial - What causes a potential
customer to try your product or service? You have
something they want or need. It is important that
your ad appeals to the customer enough that they
will make a purchase. It is your responsibility to
have a product, service and offer that makes a
person commit to a purchase.
3) Reinforcement - How often do you need
to advertise? The industry standard is 7 times
before your message begins to register with the
average consumer. Repetitive advertising places your
business in the minds of potential consumers
increasing your sales and your customer base.
Your success is based on how well you execute these
three.
Source: Advertising Research
Foundation, 2003
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| Go Boating |
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The Summer Boat Show is docking at the Cobb Galleria
this weekend, August 4-6. You can bring the whole
family on Friday for just $10 On Saturday and
Sunday, admission is $6 for adults 16 and over, $2
for kids 12 to 15, and free for kids 11 and younger.
Parking is free.
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| Help Push with Pencils |
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Wal-Mart, Sam’s Club, and 99X have already joined in
the effort, and you can too. With just a click, you
can help provide learning supplies to kids whose
academic success is threatened by poverty. Donations
go to the Kids In Need Push for Pencils campaign, a
project of the Atlanta Community Food Bank.
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| Good Stuff to Know! |
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- Of all the e-mails that are sent round the
world, 88 percent of them are junk—including the 1
percent that are infected with viruses.
- The rumors are true. According to Georgia law,
you may not keep your donkey in the bathtub.
- Arnold Schwarzenegger’s famous line in the movie
The Terminator, “I’ll be back,” was originally
written as “I’ll come back.”
- McDonald’s is the largest toy distributor in the
world.
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