Marketing is a constant challenge-but it doesn't have to be daunting.

The most successful marketers make it look easy because they have found a way to effortlessly market the products their company sells.

But marketing is not a one-size-fits-all endeavor. What works for one company does not necessarily work for another and you can't rely on imitation. Marketers have to find their own unique path where they will encounter the least amount of resistance from both the marketplace and from inside themselves.

Here are six steps to put you on the road to effortless marketing:

1. Be willing to let go of struggle.
2. Market to the audiences you like-and who like you.
3. Start with the people who are ready for your message.
4. Choose the marketing strategies that match your talents.
5. Find people who can pay what you need to charge.
6. Pay attention to how people respond.


March 27, 2007
From the Management Advisor Newsletter

Come out to a 15th century kingdom,
complete with the king and his court, castles and cottages, pubs and more than 150 shops offering craft demonstrations. Entertainment on 10 stages includes sword swallowing, rope walking, juggling, music, dancing, comedic storytelling and jousting.

That new PC sure is shiny, but what happens to the old one? Before you throw it away, consider recycling.

What would you do with a crisp new $50.00 dollar bill? Give us a referral that becomes a new Money Mailer of Atlanta advertising customer, and we will give you $50.00 It's as simple as that!
Call 770.924.8526 or email today.

• Simon Cowell (of American Idol) was born October 7, 1959. After dropping out of high school, he started as a mail room clerk for EMI Music Publishing.
• 14% of the earth's land surface was once covered by rainforests. . . now, that number is down to around 6%
• The number of personal computers worldwide is projected to top 1 billion in 2007.
• Over the last 30 years, American homes have ballooned from an average size of 1,500 to 2,400 sq ft.
• The ice in Antarctica averages a mile in thickness and contains some 70% of the world's fresh water.