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| Strategies for using Testimonials |
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Testimonials can increase sales; here are
some tried and true strategies for using
them:
- If you plan to advertise your business,
by all means include testimonials in your
ads. They are guaranteed to help overcome
customer skepticism about your claims. You
might be able to include as many as two or
three of them, but keep them short and set
them off with quote marks, colors or italics.
- Create a special “Customer Comments”
page that appears in your marketing
materials, website, newsletter,
presentations, direct mail pieces or
elsewhere. These words can often have a far
greater impact than anything you’d pay to
have a marketing genius write on your behalf.
- When you ask customers for comments, ask
for any special credentials they might have
as well. Someone with a special degree, title
or accomplishment can add even more weight to
the testimonial. And be sure to thank them
for their comments. They’ll be more likely to
offer more in the future.
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| Atlanta St. Patrick's Day Parade |
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With more than 200 units, including floats,
bands, bagpipe and drum corps, Irish dancers,
clowns, drill teams, horses, antique cars and
dignitaries from Ireland and Atlanta. The
parade will begin on Saturday Mar. 17, 2007
at 12:00 Noon.
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| Women's History Month |
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Don’t forget that March is also Women’s
History Month here are some ideas for
celebrations and commemorations of Womens
History Month, including curriculum guides,
activity suggestions, and web sites honoring
the month.
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| Referrals Pay |
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What would you do with a crisp new $50.00 dollar
bill? Give us a referral that becomes a new Money
Mailer of Atlanta advertising customer, and
we will
give you $50.00 It’s as simple as that!
Call 770.924.8526 or email today.
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| Good Stuff to Know... |
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- The shamrock, which was also called the
"seamroy" by the Celts, was a sacred plant in
ancient Ireland because it symbolized the
rebirth of spring.
- The first place in America to celebrate
St. Patrick's Day was in Boston,
Massachusetts 1737.
- Almost 40% of Georgians claim Irish
heritage.
- More than 1,000,000 Metro Atlanta
residents claim Irish descent.
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| We Appreciate Your Continued Business and Trust |
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